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| Ralph C. Cooke, III Welcome to PalmerWells Equity Research. MY ROOTS PalmerWells is my labor of love. For my seventh grade year, my parents enrolled me in McDonogh School in Baltimore, Maryland. Of all the teachers, it was my history teacher, Mr O'Brien, who unknown to me at the time was planting the seeds to my future. He used his forty five minutes with us to introduce us to business as well as history. Like many teachers past and present, he gave each of us 10,000 fictional dollars with a promise for a real reward for the individual who proved to be the best investor at year end. Invest in what we knew he encouraged, and so I did. I invested in IBM and Xerox. I read the business pages and tracked my stock. I know not how I performed, other than to say I did not win, but you knew that. But I was hooked, a runner I would follow the story of Nike. I recall the battles of the late 80's with Reebok for closet share. Nike all about the technology; Reebok all about the flash. Turns out it is a lot easier to sell flash. But flash is just that - flash, ephemeral. No need to tell you how the story unfolds. I still have that passion, and now I am armed with a few more tools to provide some insightful analysis to you. EDUCATION My love affair with Central New York (CNY) began in 1985, when I began my undergraduate education at Syracuse University, where I earned my degree in accounting. After five years in public accounting, I would return to CNY, this time Ithaca, to earn a Masters of Business Administration at Cornell University. Licensed Certified Public Accountant State of Maryland Level I Chartered Financial Analyst Candidate |
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